#dataanalytics #abtesting #python #hypothesistesting #datascience | Vyshnavi Gaddam
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#dataanalytics #abtesting #python #hypothesistesting #datascience | Vyshnavi Gaddam
Completed a Data Storytelling & Statistical Validation project using A/B testing. Compared Ad and PSA campaigns to identify which drives better conversions. Results showed higher conversion for Ads (2.55%) vs PSA (1.78%), and hypothesis testing confirmed the improvement is statistically significant. Conclusion: Data supports choosing the Ad ...
4 days ago
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