Kim Kardashian is bringing the merkin back into mainstream fashion with her sell-out full bush thong, reigniting conversations around pubic hair and societal beauty standards, particularly for women. In a world where the hair removal industry is worth billions, does this mean the bush is back? In this episode of The Briefing, Helen Smith is joined by Dr Esme Louise James an educational content creator who explains the origins of our obsession with hairlessness and whether we’re finally seeing a