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Substack didn’t win because writers suddenly got better. They won because the system got simpler. Before Substack, monetizing writing required a website, payments, email tools, and technical setup. Substack removed all of that. Write. Publish. Get paid. All in one place. Creators also own their audience. If they leave, they take every subscriber with them. And the incentives are aligned. Substack only makes money when creators do. That’s why journalists are leaving legacy media. And why Substack
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