Why some people get better results from AI, and how perspective-taking, flexibility, and active thinking make the difference.

Two new studies find AI search rewards topically focused, precise answers over site authority, and that winning AI citations ...

AI may help doctors avoid missed diagnoses, but it still needs real-world testing and human oversight before it can guide ...

In any conversation about the cognitive effects of artificial intelligence, these two earlier technologies are reasonably ...

For decades, psychologists have debated whether the human mind can be explained by one unified theory or must be broken into ...

AI is helping employees create new apps and tools faster. That creative explosion comes with downsides. Some are calling this "AI sprawl." Amazon's retail business sees surge in duplicate internal ...

A new study examines the impact of the rise of AI-generated websites on the internet—and found some surprising results. A new preprint study published today from researchers at the Imperial College of ...

Apple is only projecting to spend $14 billion on capex in 2026, which pales in comparison to other tech giants. The cost of developing AI features and capabilities could come down drastically in the ...

Wharton Online launched a new four-course certificate program on Thursday focused on digital strategy and artificial intelligence. The Digital Strategy in the Era of AI Certificate, announced on April ...

For nearly two decades, digital marketing strategies were built around a predictable model: A user typed a query into a search engine, scanned a list of links and clicked through to a website. Today, ...

Ask most ecommerce brands who owns their product feed, and the answer is almost always the same: the paid media team. Maybe a feed management tool sits under PPC. Maybe the shopping team built the ...

Cutting corners: Most search engines now present users with AI-generated overviews by default, sparking controversy over concerns about accuracy and lost click-through traffic. While testing suggests ...