People who interacted with different AI chatbots in a study didn’t realize the bots were including veiled advertising in ...

Floodlight reports OpenAI launched a self-serve ads manager, reducing the minimum spend to $50K, enhancing access for ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

Integration leverages Model Context Protocol to connect demand- and supply-side platforms in a unified diagnostic workflowSAN FRANCISCO, April ...

DSP Bedrock Platform Pilots Index Exchange's Index Cloud. Index Exchange has launched Index Cloud, a new platform designed to ...

As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

With Earth Day putting sustainability claims under the microscope, one major blind spot remains: media waste and how deeply ...

Co-viewing is the act of watching TV with others. Rather than having it on in the background whilst you all stare at your ...

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

An estimated 40% of South Africa`s digital programmatic advertising spend is either wasted, compromised or actively funding ...

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their ...