Coca-Cola Co. Sprite brand has reclaimed a key battleground in the Soda Wars: sponsorship of the National Basketball Association. The lemon-lime soda giant on Tuesday was named the official soft drink ...
Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...
Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, with a multiyear deal that replaces PepsiCo’s Starry. From 1994 through 2015, Sprite -- owned by the ...
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