AppDirect, the world's leading B2B subscription commerce platform, today announced it has acquired PartnerStack, a leading partner relationship management (PRM) platform and one of the largest B2B ...

AppDirect has acquired Toronto's PartnerStack, combining 138,000 B2B partners with its marketplace infrastructure in a bid to ...

YouTube creators can start making money earlier in their careers. On Wednesday, the company said it's reducing the Shopping affiliate program subscriber threshold from 1,000 to 500. The affiliate ...

Influencers will be able to link products directly in their content, similar to how TikTok Shop links are embedded. Influencers will be able to link products directly in their content, similar to ...

Finance blogging has become one of the most profitable segments in affiliate marketing. Unlike many niches where commissions are small, financial products such as loans, credit monitoring services, ...

The MarketWatch News Department was not involved in the creation of this content. SEATTLE, March 02, 2026 (GLOBE NEWSWIRE) -- Levanta, the affiliate and creator platform for modern e-commerce brands, ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

The creator economy is on a growth streak, and as the segment continues to evolve and mature, marketers have steadily upped their investments in the space. For Macy’s, that has meant expanding its ...

Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can work together in a distribution-first world. The result is a new reality ...