NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital ...

Three years after the Association of National Advertisers (ANA) first began benchmarking "programmatic transparency" via an ongoing series of ad industry reports, the IAB Tech Lab this morning ...

Amazon Web Services is making it possible to access data stored in its S3 cloud storage service as a traditional file system, bridging a divide between two types of storage that has frustrated ...

America’s Test Kitchen is serving its ad inventory à la carte. Earlier this year, the culinary-focused publisher introduced direct and programmatic buying for its free ad-supported TV channels – ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a ...

Wiremo announces API access for GTrack Local Rank Checker, enabling Business and Pro plan customers to programmatically access Google Maps ranking data, automate workflows, and build custom ...

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Programmatic advertising used to be simpler. Every platform had access to the same inventory, the same data and roughly the same opportunities. That era is dead. Today's programmatic landscape has ...

NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...