Joined by Kylian Mbappé and Vinícius Jr, the four football stars compete (and fail) to claim a brick-built World Cup trophy in LEGO's “Everyone Wants a Piece” ad. Cristiano Ronaldo and Lionel Messi ...

Lego brought out some serious star power ahead of the 2026 FIFA World Cup, launching an ad starring icons Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vinicius Jr. The four superstars are shown ...

April 2 (Reuters) - Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous soccer players. Sets celebrating ...

Toy brand Lego is reportedly set to release a model of the Sagrada Familia in Barcelona, which will be the largest set ever created. Set to be launched as part of the company's Architecture series, ...

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Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

LEGO is launching a new product line powered by the Smart Brick. It is a technology-loaded brick with built-in sounds and interactivity designed for younger builders. Note that some Smart Playset sets ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...