Lego brought out some serious star power ahead of the 2026 FIFA World Cup, launching an ad starring icons Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vinicius Jr. The four superstars are shown ...
April 2 (Reuters) - Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous soccer players. Sets celebrating ...
Toy brand Lego is reportedly set to release a model of the Sagrada Familia in Barcelona, which will be the largest set ever created. Set to be launched as part of the company's Architecture series, ...
Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...
Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...
One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...
Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...
A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec ...
Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...
Rare look inside the secret LEGO Museum reveals the system behind a toy giant's remarkable longevity
Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...
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