AI-driven search is changing how B2B buyers discover and evaluate vendors. Learn how to adapt your content strategy for ...

Learn how thought diagnosis transforms traditional thought leadership into interactive, personalized diagnostic content that ...

Modern B2B marketing teams are navigating a challenging landscape defined by heightened expectations and shrinking resources. The 2026 B2B Trends Research Report illuminates this reality, showing how ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Salesforce paid $8 billion for ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The pace of innovation in B2B marketing has never been ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

97% of B2B marketers consider thought leadership critical to success. 93% using original research-based content report it effectively drives engagement. Original research is rated more trustworthy ...

Expedia’s B2C and B2B segment strategy is taking off. The B2B side continues to grow, while the consumer division is finally steadying after a long tech overhaul. After several uneven years, Expedia ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...

B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI. In this exclusive research report, ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.