As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

Broadsign has appointed Manuel Ameneiros as head of Latin America media sales and service, a newly created position aimed at ...

Working out of Mexico City, Manuel will cultivate and advance strategic relationships with agencies, advertisers, and media ...

PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an ...

Rakuten International and impact.com have entered a strategic alliance to merge their technology, services, and consumer insights into a single, scalable performance marketing ecosystem. The move will ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

StackAdapt's MCP Server integrates campaign intelligence into AI workflows, offering real-time insights and optimization.

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution Macro in OpenRTB for public comment ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply quality, ...

Magnite, the independent sell-side advertising company, has announced a major expansion of AI capabilities to enhance human decision-making for both media owner ...