ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report

Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues ...

Google Ads API to require multi-factor authentication

Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication ...

Google Ads tests direct Google Tag Manager integration for conversion setup

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors ...
AdExchanger

The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.
news.bloomberglaw

Google’s Real Time Ad Bidding Settlement Gets Final Court Nod

Google LLC will allow account holders to opt-out of the use of their personal data in real-time-bidding auctions for targeted advertising under a class-action settlement that received final approval ...
Reuters

Google fends off news publishers' antitrust lawsuit over online search

WASHINGTON, March 23 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google won a ruling dismissing a lawsuit that accused the tech giant of monopolizing the U.S. online news market and exploiting its ...