Makeup artist Erica Taylor joins TODAY’s Jenna Bush Hager and Sheinelle Jones to shares some of her makeup secrets from her ...

Euphoria' has a very distinct style of makeup. A beauty expert shared how to achieve some of their most notable looks at home ...

Michel Basquiat collection, saying, 'I don't know who Gene...Michael...Basket is, but congrats on your collab, girl!'" ...

MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty ...

In this video, an easy smokey eye tutorial is demonstrated using a super affordable eyeshadow palette by Elf Cosmetics. This ...

For most of my makeup-wearing life, I’ve used my fingers to apply liquid foundation. Plenty of makeup artists have told me that I’d get a better result with a brush, but I always found my fingertips ...

We're wearing eyeshadow like it's 2016, but the trend looks much different now. 24 New Yorkers shared us the coolest ways they're wearing eyeshadow right now.

The Estée Lauder Companies-owned makeup brand is widening its distribution beyond its DTC channels and retail stores.

In this video, Makeup Artist Sonjdra demonstrates a dramatic makeup tutorial using all MAC products, including Fluidline in Dipdown, Carbon, Kid, and Amberlights eyeshadow, along with Prolong wear ...

The content creator was recently named an icon on TikTok’s 2026 Discover List TikTok/@angellachoe You would never guess it from her TikTok page — featuring dozens and dozens pristine glam looks, skin ...

Chappell Roan is the new face of MAC Cosmetics, but it isn’t the face you might expect. Roan, known best in the beauty world or her colorful and dramatic stage makeup, is stripping it all away for the ...

Forbes contributors publish independent expert analyses and insights. Virgie Tovar covers how weight bias affects culture. This voice experience is generated by AI. Learn more. This voice experience ...