On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

E.l.f. Cosmetics is busting out some new business moves. The makeup and skin care brand has been named a founding partner of ...

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TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

Beauty is in the eye of the beholder—and investors don’t like what they see from beauty stocks. That’s created an opportunity for investors to scoop up e.l.f. Beauty on the dip.

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

Cosmetics company e.l.f. Beauty operates at the lower end of the price spectrum. The company is focusing on growth and business expansion. In fact, the company's products aren't just cheaper than high ...

Shares of e.l.f. Beauty went into a tailspin last year due to tariffs, but they've been off to a flying start to 2026. The company's business has remained relatively resilient, reporting 14% growth in ...

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...

Courtesy of John Salangsang/Shutterstock for WIF. WIF and e.l.f. Cosmetics named Claire Brooks, Justine Ellen Chen, Nova Taylor, Radha Mehta and Rayana Rasamee as the first e.l.f. Makers grant ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...