All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the ...

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

Once in effect, the legislation will require state agencies to spend at least 50% of their advertising budgets on Maryland ...

A team of Western Michigan University Haworth College of Business digital marketing students has claimed first place at the ...

At its core, persuasive advertising is about tapping into your customers’ core motivations. What moves them emotionally, ...

PepsiCo announced today that Gatorade is shifting away from the product category its founder, Robert Cade, invented 60 years ...

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...

Meta announced a slew of new shopping and advertising features to woo brands and creators. The tech giant is bringing more affiliate marketing tools to both Facebook and Instagram. It's also rolling ...

The Trade Desk must expand beyond impression buying to stay competitive. Vertical integration defines the competitive threat it faces now. Execution will determine whether this initiative matters. But ...

This study examines how strategic branding contributes to the development of competitive advantage among international schools in Asia, specifically in China, Singapore, and Malaysia—regions ...

The 2026 Competitive Marketing Summit in Denver explores “The Art of Competitive Marketing” with keynotes by Renee Murphy and Ritu Kapoor on AI and strategy. The Summit delivered immense value—from ...