Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues ...

Just when it seems like the ad industry has been getting a grip on some forms of ad fraud, an analysis of 2025 performance ad spending finds that AI is optimizing -- er, I mean exacerbating -- it. The ...

Sponsored search results are about to make the Maps experience messier, but at least it’s not happening while driving—yet. Apple Maps will introduce sponsored search results on iOS and iPadOS, not ...

Netflix put up big numbers for its NFL Christmas Day games this year, but not as much as they’d promised. According to Puck’s John Ourand, the streamer was forced to offer free make-good ads to ...

While introducing its new Apple Business platform this week, Apple announced that sponsored search results will appear on Apple Maps this summer, on April 14. That's annoying news, but there's one ...

In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an ...

A SYSTEM DESIGNED to predict the most likely next word in a sentence can also write good computer code, offer strategic advice and respond with remarkable empathy to human problems. We don’t fully ...

Mumbai on Sunday recorded the first ‘Good’ air quality day of 2026, with an Air Quality Index (AQI) reading of 46. This is also the best AQI reading reported in the city since October 27, 2025, when ...

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Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...