Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

Leadscon in Las Vegas not expecting to have many ad ops takeaways, but left with lessons about creating LTV for your audience ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...

The marketing teams behind political campaigns don’t think in terms of ‘linear vs. digital’ or ‘CTV vs. display.’ They think ...

Find the latest Vox Media news from Fast company. See related business and technology articles, photos, slideshows and videos ...

As ad-supported streaming scales, monetization is becoming more complex – and more scrutinized. In this ... Read More ...