Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

Kochava Inc., the leading real-time data solutions company for omnichannel outcomes today announced the availability of a new Yahoo DSP (Demand-Side Platform) workspace on StationOne, Kochava’s ...

Another kind of brand safety failure that almost nobody talks about, and the tools most brands rely on are built for a ...

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Digital campaign metrics often misrepresent real business impact Ad fraud is widespread, scaled and underreported ...

That’s the premise behind a partnership between Home Depot and The Weather Company that’s rewriting how one of America’s ...

Bristol Myers Squibb (NYSE: BMY) today announced the launch of “Won’t Lose,” a new campaign debuting ahead of the FIFA World ...

Bristol Myers Squibb is warming up for the FIFA World Cup 2026 with a new media campaign, launching its “Won’t Lose” ad ahead ...

As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional ...

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...