Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

Kochava Inc., the leading real-time data solutions company for omnichannel outcomes today announced the availability of a new Yahoo DSP (Demand-Side Platform) workspace on StationOne, Kochava’s ...

The "Won't Lose" campaign assets, which feature narration from Ali Krieger, two-time FIFA Women’s World Cup Champion, will be ...

A 2025 audit found that even newspaper impressions were misclassified by outdated brand-safety systems, because legacy ...

StackAdapt ( the leading AI advertising and orchestration platform, today shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are ...

Digital campaign metrics often misrepresent real business impact Ad fraud is widespread, scaled and underreported ...

For marketers still working off fixed seasonal calendars, the case Home Depot is making is that weather data is available ...

A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, published a ...

Bristol Myers Squibb is warming up for the FIFA World Cup 2026 with a new media campaign, launching its “Won’t Lose” ad ahead ...

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional ...

Bristol Myers Squibb today announced the launch of "Won't Lose," a new campaign debuting ahead of the FIFA World Cup 2026tm. Leveraging a major cultural and global moment, the "Won't Lose" campaign ...

But audio doesn’t play by the same rules. Attention isn’t divided across tabs or feeds. It’s often focused, whether someone ...