An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing ...

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their ...

With Earth Day putting sustainability claims under the microscope, one major blind spot remains: media waste and how deeply ...

As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...

Integration leverages Model Context Protocol to connect demand- and supply-side platforms in a unified diagnostic workflowSAN FRANCISCO, April ...

The balance of power in digital advertising is set for a shake-up, with Meta forecast to surpass Google in global ad revenues ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

Timed to upfronts, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV and releasing a ...

Live sports viewers expect a flawless streaming experience with ultra-low latency and immersive features that bring them closer to the action. At the same time, the rising cost of sports rights is ...