Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...

Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

If campaigns want to waste less in 2026, the edge will come from consolidating digital buying, treating reach and frequency.

Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...

With Earth Day putting sustainability claims under the microscope, one major blind spot remains: media waste and how deeply ...

Floodlight reports OpenAI launched a self-serve ads manager, reducing the minimum spend to $50K, enhancing access for ...

Integration leverages Model Context Protocol to connect demand- and supply-side platforms in a unified diagnostic workflowSAN FRANCISCO, April ...

DSP Bedrock Platform Pilots Index Exchange's Index Cloud. Index Exchange has launched Index Cloud, a new platform designed to ...

As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...

Here’s a look at the finalists from the Best Use of an Event to Build a News Brand in this year’s INMA Global Media Awards ...

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...