Vaibhav Tummalapalli is using AI-driven models and scalable data platforms to help auto brands identify and convert ...

A straightforward, honest-to-goodness hot dog stand that’s been feeding hungry North Carolinians since the late 1970s, ...

At a time when marketers are under unprecedented pressure to prove a return on investment, marketing mix modeling (MMM) is experiencing a major resurgence. Using statistical models and aggregate data, ...

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New Delhi: A new report titled “Bridging the Marketing Mix Modeling Actionability Gap” by Harvard Business Review has revealed a growing gap in modern marketing. The report finds that while 87% of ...

In my view, marketers have long been the unsung heroes of organizational success. Many people have historically viewed marketing as non-mission-critical or a supporting tool for sales teams, not ...

Explore the top AI certifications to boost your career and validate your AI skills. Find the best programs in machine ...

The Interactive Advertising Bureau (IAB) has released a whitepaper exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured, and created. "AI-Powered Video ...

AI-native cybersecurity, diversification, and first positive operating margin boost long-term upside. Read here for more ...

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...