Ashley Tisdale celebrated a big moment as her wellness brand Being Frenshe exceeded $250 million in sales four years after ...

Meet the eco it girls of Bustle's 2026 Beauty Icon Awards: seven eco-conscious creators reshaping how we shop, use, and think ...

Alexa Rice didn’t inherit her grandmother’s beauty business. But she inherited her savvy – and from her Gold Coast apartment, the millennial entrepreneur is building Beech Beauty one shiny lip gloss ...

We're wearing eyeshadow like it's 2016, but the trend looks much different now. 24 New Yorkers shared us the coolest ways ...

A behind-the-scenes look.

At some point, I looked around and realized that I honestly didn’t have any real hobbies beyond happy hour hopping ...

Two makeup artists share tips on how to use lip liner for a natural, plumped look—and this Vogue writer is officially a ...

I’ve always loved the idea of a no-makeup makeup look, but constantly reapplying lipstick throughout the day completely ruins ...

Few lipstick colors are quite as iconic as Pat McGrath Labs’ Elson, a bright blue-red shade Taylor Swift has worn on multiple ...

Golden Globe winner and “It” girl Teyana Taylor is the latest star to prove that you don’t need to spend a fortune to look ...

According to Cosmo’s makeup-obsessed editors.

Straight from makeup artist kits. Your complexion shines in blue-based berries, jammy roses, and taupe-y nudes with just a hint of warmth. Makeup artist Sarah Bahlibi is a fan of the Merit Signature ...