Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...

Instagram has upgraded its Reels Insights interface with new share rate, skip rate, and views-over-time data to give creators deeper performance tracking. These metrics arrive alongside algorithm ...

Arora works on large-scale AI-driven technologies that influence how users experience digital platforms worldwide.

Facebook’s algorithm decides which posts you see by ranking them based on predicted engagement, timeliness, and relevance. Understanding its mechanics can help you create content that stays visible ...

Instagram has altered its core recommendations algorithm, extending its originality guidelines to discourage aggregators from reposting others' content across a wider variety of display formats.

JAQUANDICE enters 2026 with a presence that feels impossible to manufacture, duplicate, or rush into existence. Atlanta, ...

I wasn’t really animated by politics until Trump came along,” G. told me. “I was, like, ‘Wow, America could be something ...

In a world obsessed with being seen, heard and validated online, Grammy-winning singer-songwriter Raye has made a ...

"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between ...

In a decisive shift that could reshape the economics of social media, Instagram is tightening its grip on what it considers ...