Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that ...

Microsoft's Data API Builder is designed to help developers expose database objects through REST and GraphQL without building a full data access layer from scratch. In this Q&A, Steve Jones previews ...

Microsoft’s new Azure database savings plans promise more flexible, cross-service cost reductions than traditional reservations, giving IT teams another lever to manage rising cloud database spend ...

I asked 5 data leaders about how they use AI to automate - and end integration nightmares ...

Snowflake Intelligence gains automation features, while Cortex Code will be able to access more data sources in more ways.

DataStrike, a leader in 100 percent onshore database, cloud, and business intelligence managed services, today announced the promotion of Corey Beck to Vice President of Service Delivery. In this role ...

OpenAI faces a new lawsuit alleging ChatGPT amplified a stalker’s delusions after three warnings, raising fresh questions about AI safety duties.

Firebombing at Sam Altman’s home draws focus to the suspect’s AI fears and extinction warnings, as a second incident raises ...

Three of the sharpest integration executives in the business agree: the Integrator of 2030 isn't a destination — it's a direction. The firms still kicking the can will fade quietly while ...

Google's Agentic Data Cloud rewires BigQuery, its data catalog and pipeline tooling around autonomous AI agents — not the human-scale queries enterprise data stacks were built for.

Legacy web forms used for clinical trial recruitment, adverse event reporting, laboratory data collection, and regulatory ...

Pacvue Agent extends the company’s AI-Powered Commerce Media OS, helping brands execute workflows up to 200x faster, achieve up to 80x faster time to insight, and improve performance by up to 54% ...