PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an ...

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Michael Farmer argues modern programmatic and social advertising often fail to drive real business growth  Brand growth has ...

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

An estimated 40% of South Africa`s digital programmatic advertising spend is either wasted, compromised or actively funding ...

In January 2026, the Media Rating Council introduced standards for digital ad auction transparency. These standards are bound ...

Playtek Technologies is launching four new products in Q3 2026 to tap into Africa's fast-growing digital advertising market, ...

A proposed W3C standard aims to redefine how ad effectiveness is measured. But it would centralize measurement under the ...