Marketing

The Nine Most Common Data Mining Techniques Used in Predictive Analytics

Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and ...
Investopedia

Quantitative Investment Strategies: Models, Algorithms, and Techniques

Michael Schmidt, CFA, is a staff member of FINRA's Dispute Resolution Board with 20+ years of experience in the financial market. Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive ...
Harvard Business Review

When Data Creates Competitive Advantage

And when it doesn’t by Andrei Hagiu and Julian Wright Many executives and investors assume that it’s possible to use customer-data capabilities to gain an unbeatable competitive edge. The more ...
Business News Daily

How Businesses Are Collecting Data (And What They’re Doing With It)

Modern businesses run on data. Companies regularly capture, store and analyze large amounts of quantitative and qualitative data on consumer behavior, to which they can apply predictive analytics to ...