Strip the flashy concept car parts away, and you get a pretty clear picture of Freelander’s production premium electric SUV. Freelander is relaunched as a premium EV technology brand, co-owned by ...

Chery Jaguar Land Rover (CJLR) is bringing back a familiar name, though this time it arrives with a very different brief and badge. The nameplate is set to return as a boxy, off-road-focused SUV ...

Known as the LR2 in the US, the Freelander has evolved into its own brand based in China but eyeing a global expansion. The Freelander brand returns as a joint venture between Chery Auto and Jaguar ...

The Freelander name is back, now repurposed as a sub-brand, though the Concept 97 points firmly toward a large three-row SUV. Not everyone is on board with that direction. Independent digital artist ...

Launched in 1997, the Land Rover Freelander 1 quickly became one of Jaguar Land Rover’s most popular models and Europe’s top-selling 4WD vehicles. Jaguar Land Rover discontinued the Freelander in 2015 ...

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Freelander name revived by Jaguar Land Rover and Chery joint venture for electric SUVs Concept 97 preview combines Freelander heritage with modern Defender design cues SUV features suicide doors, ...

Chery-JLR joint venture unveiled its new baby project: the reborn Freelander brand. The new brand, which will operate from China independently from JLR's "House of Brands," will launch a series of ...

SHANGHAI, April 01, 2026 (GLOBE NEWSWIRE) -- The new FREELANDER brand made its global debut in grand style today, with its show car, Concept 97, dazzling the audience. Born from the strategic ...

The Land Rover Freelander—or LR2 as it was called in the US—is back, only not as you remember it. For starters, it’s no longer a Land Rover as it has evolved into its own brand called Freelander as ...

Right on cue, as the rumor mill promised, the Chinese automaker Chery and Jaguar Land Rover (JLR) announced the revival of the Freelander name, now reborn as a separate brand from both Chery and JLR.

So many carmakers revive old brands and names and miss the mark. It’s a hard task, trading on familiarity to get folks’ attention, while also attempting to introduce something new that respects a ...