WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, we tell stories that don’t just reflect the moment—they help create it. When you look back in 10, ...

Multimillion-dollar ads in the 2026 Super Bowl will showcase trends in healthcare and artificial intelligence. Why Sabrina Carpenter is eating Pringles at the Super Bowl A Pringles SVP pops the cap on ...

Did Armani Exchange Rip Off David Yurman’s Classic Bracelets? The New York Post is reporting that Armani Exchange creative director Patrick Robinson was "let go quietly" after a plagiarism charge.