JetBlue is accused of a practice described as “dynamic surveillance pricing.” ...

A lawsuit accusing JetBlue of using passenger data to influence ticket prices has reignited debate about privacy, fairness, ...

JetBlue Airways is facing a proposed class action lawsuit alleging the airline collects passengers’ personal data and uses it ...

Multiple travel industry analyses show that travelers can save significantly by combining flexible booking windows, flight price trackers, and multi-platform searches. Experts highlight that dynamic ...

A man in New York has filed a lawsuit alleging that JetBlue uses personal data it collects from customers to set the price of ...

Being able to effectively price a product is one of the key determinants in whether a business succeeds or fails. Input costs matter but are not the sole determinant of the ideal price. "It's an art ...

Is JetBlue engaging in surveillance pricing, the practice of charging customers different prices based on data like location, ...

As demand volatility continues to reshape the hospitality sector, hotels are increasingly adopting algorithmic pricing models ...

JetBlue faces surveillance pricing accusations after a viral post claimed a $230 ticket increase. The airline denies using ...

The airline’s post on X sparked a proposed class action lawsuit over dynamic ticket pricing. JetBlue Airways replies to ...