Leaders weigh whether ChatGPT’s CPC ads can justify premium clicks, discussing intent, attribution gaps, conversion quality, ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

Comment - Paul Shephard of Anderson Strathern Asset Management sounds the alarm over fraudulent social media ‘finfluencers’ ...

Leadscon in Las Vegas not expecting to have many ad ops takeaways, but left with lessons about creating LTV for your audience ...

WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more ...

AI is shifting discovery from ranked links to direct answers, where visibility depends on being selected, cited, and trusted ...

In an environment shaped by lean teams, volatile demand, and constant pressure to perform, that promise can sound like ...

As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...

Save Job scams are on the rise, as is the level of sophistication employed by fraudsters to trick job-seekers into handing over money or personal information. Scammers post fake jobs in online ads, ...

Job scams are on the rise, as is the level of sophistication employed by fraudsters to trick job-seekers into handing over ...

Variety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together the most influential ...

Pichai may deny the 2023 code red, but there's no denying the search giant has made huge changes in the wake of shifting ...