We think norms spread by imitation, but one deceptively simple rule tells a more human story

A paper appearing in Proceedings of the National Academy of Sciences offers a strikingly simple answer to a longstanding ...
eLife

Dissociable Roles of Reward Prediction Error in the Contrasting Mood Dynamics of Depression and Anxiety

This important study uses a tripartite transdiagnostic computational framework to distinguish depression-specific, anxiety-specific, and shared psychopathology dimensions, in their relationships to ...

The Rightsizing Illusion: Why Cloud-Native Cost Optimization Keeps Failing

It’s the predictable outcome of most cost optimization programs for cloud-native infrastructure. Rightsizing focuses on the ...
Frontiers

Computational Frameworks for Decision-Making: From Bayesian Inference to Reinforcement Learning Models

The ability to make adaptive decisions in uncertain environments is a fundamental characteristic of biological intelligence. Historically, computational ...

Your ROAS looks great — but is it actually driving growth?

High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide ...