Longitudinal studies are a research jewel, shedding light on motor neurone disease, cot deaths, Alzheimer’s and more. Don’t let the security breach in China put you off joining one, says Guardian colu ...

The separation of privacy and security is no longer tenable in a world where exposed personal data is increasingly the entry ...

Modern cars can collect and share private driver data through connected services, but it’s ...

The partnership aims to help brands predict demand and automate marketing at a hyper-local level. It uses WPP’s Open ...

“Health research using large de-identified datasets is delivering great advances in the prevention, diagnosis and treatment of diseases affecting millions of people in the UK and globally. UK Biobank ...

Following the expansion of its Cloud and AI partnership with Google in October 2025, WPP has become one of the first media and marketing services companies to integrate Earth AI models and datasets – ...

New in-car recording systems are designed to help provide real-world safety data, but there are significant privacy concerns ...

When you click on “Accept all”, you consent to ads on this site being customized to a personal profile we or our advertising ...

Announced at Google Cloud Next ’26 on 22 April, it is one of the first media and marketing services companies to integrate ...

Improving driver safety and performance by tapping into their competitive spirits has never been more popular. We look at how ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

At your next appointment, your doctor may have a new kind of assistant listening in: artificial intelligence. Across the nation, AI programs are quietly recording these conversati ...