Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center. As part of a major AI overhaul, Publicis has ...

Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close ...

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have. Which is why Digiday has ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP. The company’s latest ...

Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...