If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube's algorithm recommends right-wing, extremist videos to users — even if they haven't interacted with that content before — ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

One of the most common complaints I keep reading from YouTube Music users is that Google treats it and their regular YouTube experience as one and the same. If you like one artist’s songs, you’re now ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

YouTube in 2026 is a different beast — smarter algorithms, new monetization tools, and shifting viewer habits mean creators have to adapt fast. From homepage redesigns favoring Shorts to AI-powered ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

YouTube is piloting an AI-powered 'Ask YouTube' conversational search for Premium users, delivering text and video-based guided answers with follow-up prompts. The move comes as its 2026 algorithm ...