Apple, Tim Cook and price increases
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Tim Cook has confirmed that price hikes are coming. As per a market analysis, the sticker price of iPhone 18 Pro could climb all the way up to $1,300.
Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, establishing it as one of the world’s largest technology firms by revenue and market value.
