If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is ...

If you don’t know it already, YouTube enables creators to see video insights that tell them how well their content is performing. Not only can they see the ...

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

In its latest experiment, YouTube has started showing longer-form videos in the Shorts feed. The Alphabet-owned video-sharing platform is experimenting with long-form video recommendations in the ...

Livestreaming service Twitch, which is owned by Amazon, announced at its annual TwitchCon event earlier this year that it would move into the vertical video space. Now those initial alpha tests have ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...