Discover how identifying a target market—defined by demographics like lifestyle, income, and age—helps in creating effective marketing strategies and product planning.

“By simplifying complex segmentation workflows and reducing the need for manual upkeep or engineering dependencies, we’re turning advanced targeting strategies into realistic, everyday tools for teams ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, ...