MarTech on MSN

Agentforce needed a content layer, so Salesforce is buying Contentful

Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went ...
CMSWire

Salesforce Acquires Contentful to Power Agentforce Content

The deal embeds a composable, headless content layer into Customer 360, giving Agentforce a native engine to assemble AI-driven experiences.
diginomica

Dynamic content management comes to Agentforce as Salesforce fleshes out Headless 360 with Contentful acquisition

Contentful came into being at an inflection point for the internet; flash forward to today and there's another one emerging ...
The Next Web

Salesforce is acquiring Contentful to give Agentforce a content layer that can assemble experiences on the fly

Salesforce signs deal to acquire headless CMS platform Contentful, giving its AI agent platform Agentforce a native content layer for dynamic experience assembly.
diginomica

Have Salesforce customers been heading down the wrong path with their idea of Headless 360? CMO Patrick Stokes does a little course correction

Headless 360 was launched last month at the TDX developer conference, but it looks like a lot of people came away with the wrong impression of what is going ...