The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or ...

Automated tools hitting the same endpoints repeatedly? Throttled or banned. This is where web residential proxies step in.

A single negative review at one location can spread fast across an entire franchise system. At scale, small issues do not ...

I bet most of you can imagine what “data monitoring” means in today’s business world. On one hand, we have data—literally all the information you have, need, search for or store. On the other hand, we ...

Retail has always thrived on word of mouth. However, the digital shift has changed the stakes: conversations now scale at light speed and leave a permanent, searchable footprint. Here’s where brand ...

Mitch Joel reviews five free reputation-monitoring tools, including Google Alerts, Twitter and Facebook Lexicon, as you can never be too aware of what consumers are saying (and seeing) about your or ...

Celebrity reputation management services focus on shaping public perception online. It also aims to protect and improve how the public views celebrities. The primary goal of these services is to build ...

So many review sites, so little time: That’s the premise behind a new tool launched by reputation and social media management firm SOCIALDEALER. Announced this week, the reputation monitoring service ...