PodcastOne (PODC) overview: 190 exclusive podcasts, 21M monthly downloads, ad-driven revenue, and a $20M Amazon Art19 deal.
Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.
At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...
A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...
Netflix arrived at upfront week with a pitch built for the AI moment-and an ambition to make buying ads on the platform as automated as watching them. The centerpiece of the streaming giant’s ...
The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...
LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...
"We've done a few tests that have indicated that we have the ability absolutely to be a full funnel solution." ...