BMW is not just tweaking its track days, it is rebuilding the whole M playground from the ground up. With the new “Area M” program, the familiar BMW M Driving Experience is being turned into a broader ...
Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...
BMW’s AREA M replaces the M Driving Experience name and broadens the program with new locations, new events, and a unified booking platform. BMW rebrands its M Driving Experience to AREA M, expanding ...
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