Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Capturing Deeper Guest Loyalty in the Experience Economy A loyalty program's data strategy is only as powerful as the business outcomes it drives. While real-time personalization and AI powered ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

They promise discounts on gas, groceries and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...

AI is not simply enhancing loyalty programs; it is redefining what loyalty means and compressing the timeline for action.

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, they didn’t keep me all that loyal. All ...