Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

The One Key loyalty program covers Expedia, Hotels.com and Vrbo, allowing users to earn and redeem across all three brands.

A bump in credit card rewards can be particularly lucrative for PNC customers with significant amounts saved with the bank. To enroll for the program, you must have a three-month average balance of ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Delta Air Lines' SkyMiles has been ranked the world's most valuable airline loyalty program, with an estimated valuation of more than USD ...

Chipotle Mexican Grill on Monday announced the next evolution of Chipotle Rewards alongside a fully redesigned in-app experience, now available in the U.S. and Canada (excluding Quebec). Anchored in a ...

As Royal Caribbean Group works to make loyalty more connected across its cruise lines, it’s also making it more rewarding to ...

The updated program includes more frequent perks like monthly free food drops and flexible redemption options.

Discover the best grocery store loyalty programs at Kroger, Safeway, and more to help you save on rising gas costs.

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...