Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

Flowers, succulents and Formula One race cars helped fuel a 12% revenue bump for Lego during the first half of the year. Subscribe to read this story ad-free Get unlimited access to ad-free articles ...

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Lego posted a 12% jump in revenue during the first half of 2025, reaching $5.4 billion. The company added a record 314 new sets during that period. Lego opened 24 new stores globally during the first ...