Packaging is undergoing structural change as pressure grows to move from material tweaks to full system-wide decarbonisation.

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

In 2026, food brands will be judged less by what they say and more by what they visibly prove — especially at the shelf. As prepared foods, grab-and-go meals, and heat-and-eat options continue to ...