We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating within a range of verticals. This article reveals what we did to ...

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...