Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...