Founder Pleasant Rowland called the American Girl approach "finding the girl in history.'"The brand is celebrating its 40th anniversary.

If you can’t get enough of the beloved series, check out these reading recommendations Carly Tagen-Dye is the Books editorial assistant at PEOPLE, where she writes for both print and digital platforms ...

Celebrating decades of girls, dolls and stories, 'The Making of American Girl' goes behind the scenes of its making and tells ...

After Carla Ciccone gave birth to her daughter, she spiraled with shame and self-hatred. She felt lost. She felt like a fraud. Part of her had always felt an aching imposter syndrome and a difficulty ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

In her debut book, Gen Z author Freya India tells the story of how girls her age were transformed by the modern world into ...

“Paul Kingsnorth tends to think in the most sweeping terms imaginable,” said Alexander Nazaryan in The New York Times. In Against the Machine, his recent best seller, the British novelist, poet, and ...